Sarajevo · Bosnia & Herzegovina
Damir
Skenderović.Digital Transformation Consultant
Helping companies turn business needs into practical CRM, ERP, BI and business application solutions.
About
From business problem to working system.
I help companies turn unclear processes, scattered tools and operational pain points into practical CRM, ERP, BI and business application solutions.
Analyze
Understand business processes, users, gaps and real operational needs.
Translate
Turn business requirements into clear workflows, specifications and implementation priorities.
Deliver
Coordinate teams, systems and stakeholders until the solution is adopted in daily work.
Skills
What I bring to digital transformation projects.
A practical mix of business analysis, business applications, project delivery and AI-assisted productivity — built through 20+ years of hands-on work across CRM, ERP, HRM, BI and operational systems.
Business Applications
- CRM, ERP, HRM and BI implementation
- Microsoft Dynamics NAV
- SAP FI / SAP Retail
- Salesforce CRM
- Power BI
- Business process optimization
Business Analysis
- Requirements gathering
- Process mapping
- Gap analysis
- Workflow design
- User acceptance testing
- Application documentation
Project Delivery
- Project planning and coordination
- Stakeholder management
- Cross-functional team coordination
- End-user training
- Implementation support
- Risk and quality control
AI Productivity
- Advanced use of ChatGPT, Custom GPTs, Codex and Lovable
- AI-assisted research and documentation
- Rapid prototyping of business tools and landing pages
- Workflow improvement with AI tools
- Practical AI adoption for business users
Experience
Twenty years, one through-line.
Project Manager
·DeeOps
02/2025 — Present
Lead project planning, execution and delivery across teams — coordinating timelines, budgets and stakeholder collaboration while refining PM methodology, risk and QA practice.
CRM Manager
·ASA Central Osiguranje
10/2023 — 02/2025
Drove the Digital Sales Channel: sales enablement, marketing campaigns, CRM implementation, and stand-up of a Call Center and Lead Management System.
Business Partner for IT
·Ustanova Familia
12/2020 — 10/2023
Delivered Electronic Medical Record, CRM, Recruiting, HRM and ERP solutions; led the digital transformation of Sales and Marketing processes end to end.
Project Manager
·digitalnatransformacija.ba
01/2020 — Present
Help local SMEs adopt CRM and Business Intelligence — building strategic partnerships focused on real digital transformation, not buzzwords.
Head of IT Department
·Sarajevska Pivara
01/2019 — 01/2020
Reorganized work processes and modernized the IT landscape; designed and implemented improvements to core business processes.
Head of Marketing Department
·Sarajevska Pivara
07/2018 — 01/2019
Planned and governed marketing activities, improved market positioning and led new product launches with external stakeholders.
Head of Unified Service Desk
·Datalab BH
04/2018 — 07/2018
Led the service desk team and PANTHEON consultants, maximising department profitability while managing new ERP implementations.
Category Manager
·eKupi BiH
01/2018 — 04/2018
Owned IT Equipment categories, hit annual sales targets of €120k and negotiated stock and pricing with key suppliers.
Business Process Manager
·SO Digital
12/2016 — 01/2018
Implementation, project management and consulting on Salesforce CRM and DMS — gap analysis, testing, documentation and end-user training.
ERP Implementation Consultant
·Bosnien Business System
04/2015 — 12/2016
Implemented Microsoft Dynamics NAV at KLAS, VIOLETA and ICMP — gathering requirements, tailoring the system and training end users.
Regional Sales Manager
·Sarajevska Pivara
06/2014 — 03/2015
Led the Sarajevo sales team to ~€10M/yr; ran Pepsi portfolio activities with PepsiCo International and supported the Sarajevsko pivo rebrand.
Category Manager
·NIS Gazprom Neft
03/2013 — 06/2014
Owned a €7.1M budget, drove growth and margin, and implemented SAP ERP in Retail with the matching Non-fuel sales processes.
Category / Sales Support Manager
·OMV BH
07/2009 — 03/2013
Managed €7M Non-Fuel budget, set business standards and strategy, and supported SAP Retail ERP, POS and Sales–IT coordination.
Accountant
·OMV BH
11/2004 — 07/2009
Accounts Payable across Retail; vendor analysis, stock control and key user on the 2005 SAP FI rollout for the F&S department.
Commercial Manager
·Elektrokontakt doo
07/2003 — 10/2004
Responsible for sales and development of client base on BH market.
Marketing Assistant
·BH Airlines
07/2002 — 07/2003
Assistant of CEO responsible for marketing activities.
Credentials & professional development
Formal background. Practical business systems training.
01
Academic background
- Master of Economics and Marketing — University of Sarajevo
02
Business applications
- Microsoft Dynamics NAV
- SAP FI / SAP Retail
- Salesforce CRM
- Power BI
03
Business analysis & project management
- Career Essentials in Business Analysis — Microsoft & LinkedIn
- Project Management — International University of Sarajevo
- Initiating and Planning Projects — Coursera
- PB 1.2 Clarity Course
04
Languages
- Bosnian — Native
- English — Advanced / C1
- German — A1
Personal interests
Founder & editor of pozorista.ba · travel · tech & business trends · web design · community engagement · bass guitar
Author
Osnove CRM Sistema
Od potencijala do profita — vaš ključ za uspješno upravljanje odnosima s klijentima.
A practical guide to CRM systems written for managers and teams in the region — covering the strategy, processes and tooling needed to turn customer data into measurable growth.
Inquire about the bookContact